Comments on: Facebook Redefining the Mobile Internet http://www.mobileventurecapitalblog.com/facebook-redefining-the-mobile-internet/ Mobile Insights from Nexit Ventures Thu, 29 Apr 2010 09:38:19 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Artturi T. http://www.mobileventurecapitalblog.com/facebook-redefining-the-mobile-internet/#comment-36 Artturi T. Thu, 29 Apr 2010 09:38:19 +0000 http://www.nexitventures.com/blog/?p=153#comment-36 I agree with Jari that social networking services will certainly evolve rapidly over the coming years and FB is not the only player in town. The points I'd like to stress out are: a) the fast usage growth of social networking services over mobile, b) how the phenomenon is educating huge masses to use all kind of services over mobile, and c) social networking is impacting how we choose the next handset and data plan d) Facebook is currently the clear leader among social networks with over 100 million active mobile users <em>To support my observations I refer to a week old Groundtruth report - social networking accounts for 59.83 percent of all Mobile Internet usage: "Social networking’s popularity on any platform is not contested. But like many of the burning questions in the mobile world, we have been relying upon speculation, gossip and guesswork to understand the magnitude of social networking’s dominance over the Mobile Internet. Until now. And it’s big. In fact, today’s release reports that it accounts for 59.83 percent of all Mobile Internet usage. And as we have found in other categories, consumers engage most with those sites that are created for mobile use, with MocoSpace and AirG users spending more than an hour and a half per week on these sites; nearly an hour more on average than the PC-optimized sites like Facebook and MySpace. As they say, the truth is stranger than fiction."</em> See more <a href="http://www.groundtruth.com/the-magnitude-of-social-networkings-mobile-dominance-revealed" rel="nofollow">here</a>. I agree with Jari that social networking services will certainly evolve rapidly over the coming years and FB is not the only player in town.

The points I’d like to stress out are:
a) the fast usage growth of social networking services over mobile,
b) how the phenomenon is educating huge masses to use all kind of services over mobile, and
c) social networking is impacting how we choose the next handset and data plan
d) Facebook is currently the clear leader among social networks with over 100 million active mobile users

To support my observations I refer to a week old Groundtruth report – social networking accounts for 59.83 percent of all Mobile Internet usage:
“Social networking’s popularity on any platform is not contested. But like many of the burning questions in the mobile world, we have been relying upon speculation, gossip and guesswork to understand the magnitude of social networking’s dominance over the Mobile Internet.

Until now. And it’s big.

In fact, today’s release reports that it accounts for 59.83 percent of all Mobile Internet usage. And as we have found in other categories, consumers engage most with those sites that are created for mobile use, with MocoSpace and AirG users spending more than an hour and a half per week on these sites; nearly an hour more on average than the PC-optimized sites like Facebook and MySpace.

As they say, the truth is stranger than fiction.”

See more here.

]]> By: Jari http://www.mobileventurecapitalblog.com/facebook-redefining-the-mobile-internet/#comment-35 Jari Tue, 27 Apr 2010 15:51:25 +0000 http://www.nexitventures.com/blog/?p=153#comment-35 Artturi, While I mostly agree with Your statement of Facebook "teaching masses", personally I do not believe that FB has "caught it" yet though. I am quite sure that there will be something else that will make it to happen and change the way of behavior of the masses. Most likely, there will be a combination of services for a named target groups (e.g. Facebook and LinkedIn and similar) _and_ some bridge in between those services that close the gap in between "multiple" different social network "hubs".... There will be something horizontal over these vertical target groups :-) Artturi,

While I mostly agree with Your statement of Facebook “teaching masses”, personally I do not believe that FB has “caught it” yet though. I am quite sure that there will be something else that will make it to happen and change the way of behavior of the masses.

Most likely, there will be a combination of services for a named target groups (e.g. Facebook and LinkedIn and similar) _and_ some bridge in between those services that close the gap in between “multiple” different social network “hubs”…. There will be something horizontal over these vertical target groups :-)

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